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Part 1 Released on April 30, 2022
Part 2 Released on July 1, 2022
Part 3 Released (Grab your ticket now!)
WATCH AND RECEIVE 10 CCEUS!
The first ever documentary on coaching: How come no one is addressing the two sides of the coin?
As a coach, you know the impact that being able to bring out the best in others can have. You know what it can do for an organization. But how much do you really know about the coaching industry? What are not just trends but undercurrents and how come? What do your colleagues struggle with in their practice and business? Have you ever wondered if there’s anything else that we can do to make coaching even more powerful as a growth tool?
With the documentary on The Light and Shadow of Coaching, you’ll not only have an opportunity to gain some in-depth understanding about the coaching industry, but you’ll get to improve your own coaching skills and contribute to an awesome social impact cause through coaching at the same time!
The documentary explores the latest coaching trends. Most importantly, it explores what drives those trends, unfolds some additional benefits and unaddressed limitations of coaching – in organizational and leadership as well as new work settings and beyond.
This is purely a non-for-profit venture... 100% of your donations will be used to fund a program that will train 66,000 women in Kenya to be coaches.
In a collaborative effort with MaMa Organization, our aim is to set up a comprehensive and multi-level coach training program for women to support them in becoming more entrepreneurial in their communities.
This social impact project is about women’s longevity in Kenya. It is about driving social impact through coaching and training women to be coaches themselves. This is a unique framework we offer for how to democratize coaching. With your donations, we will put in place the coach training that is required to reach roughly 66,000 women – women at MaMa who want to engage in life more sustainably and in a more dignified way than they feel they are now.
By watching and
donating now, you'll get:
Access to The Light And Shadow Of Coaching Documentary
Private Contributors And Donors Community
Project Updates And Roadmap
Donors Certificate
Project Roadmap
Purpose of coach training: For women at Mama to become more entrepreneurial (those that receive training will then coach other women in the organization)
Purpose of coach training: For women at Mama to become more entrepreneurial (those that receive training will then coach other women in the organization)
Funds Collection:
Starting April 2022 (continuous ongoing process)
Funds Collection:
Starting April 2022 (continuous ongoing process)
Preparation work:
Situational analysis was conducted to evaluate the scope of the project given that the organization involves various roles in which women need support to be more entrepreneurial, that there are cultural specificities that knowledge brought from our more westernized ways of doing coaching need to be accounted for, and that women have different levels of education and the coach training needs to be specifically designed to ensure women can receive the training in a way that fits them in the moment (three-pronged approach: women on the ground, middle management at Mama, and top leadership at Mama)
Important Milestone!
Pilot Project:
Starting January 2023
Involving a group of 12 women
Lasting 1 year
Involving one Kenyan coach and me to be introduced into the culture and to get a sense of the status quo at Mama
Evaluation of pilot and setting up follow-up approach es per end of 2023
Pilot Project:
Starting January 2023
Involving a group of 12 women
Lasting 1 year
Involving one Kenyan coach and me to be introduced into the culture and to get a sense of the status quo at Mama
Evaluation of pilot and setting up follow-up approach es per end of 2023
Just got back from Kenya!
Roll-out of three-pronged approach starting 2024
Who's behind this cause and what's the story behind it?
Hi, I'm Tünde Erdös and I have been a full time executive coach for more than 15 years now.
Last year, during one of the darkest days in my life, a fellow coach who saw me speaking on stage asked me if I’d be happy to help her with her dream of setting up a coach training program in her home country: Kenya.
She mentioned that there were many women that would need coaching skills to become more empowered in their villages – for them to be more entrepreneurial.
I saw this as an opportunity to engage more fully in life towards healing, and I said YES! BUT … I knew that without a solid budget, no one would come to train those women in Kenya.
And then I had an idea. I have a rich network of great people I met on my long journey of researching coaching. Why don’t I produce a documentary on coaching to source the budget needed for this project?
As my own journey is one of successes and failures, I wanted the documentary to not only show the light but also the shadow side of coaching.
And so, the coach practitioners and scholars I interviewed felt inspired to be part of what they said was a worthwhile and beautiful initiative to explore coaching more deeply and more transparently at the same time.
I saw this as an opportunity to engage more fully in life towards healing, and I said YES! BUT … I knew that without a solid budget, no one would come to train those women in Kenya.
And then I had an idea. I have a rich network of great people I met on my long journey of researching coaching. Why don’t I produce a documentary on coaching to source the budget needed for this project?
As my own journey is one of successes and failures, I wanted the documentary to not only show the light but also the shadow side of coaching.
And so, the coach practitioners and scholars I interviewed felt inspired to be part of what they said was a worthwhile and beautiful initiative to explore coaching more deeply and more transparently at the same time.
Who are the contributors involved?
Abdullah Alyahya - Founder of Octarium Est. & ICF PCC, Saudi Arabia
Dr Antoinette Braks - Founder of StageSHIFT Coaching Community, Ireland
Barbara Asimakopoulou - Founder of ICF accredited HRE Coach Training Program, Greece
Dr Claartje van Sijl - Coaching PhD candidates and academia, The Netherlands
Claire Pedrick - ICF MCC and Author of Simplifying Coaching, UK
Prof David Clutterbuck – Founder of Coaching and Mentoring International
Dr Diana Collett - Political Pod for Coaching Climate Alliance, ICF PCC
Dr Hélène Seiler - Executive Coach / Lecturer at University of Texas, US
Dr Ilze Lansdell-Zandvoort - Organizational Development, Ashridge Business School at Hult, UK
Irene Ricotta - Founder of Vision Coaching, Sicily, Italy
Dr Jeff Hull - Executive Director at Institute of Coaching, Harvard Medical School, US
Karen Cappello - Coach Business Developer, ICF MCC, US
Karin C. Schmidt - Wingwave & Transgenerational Coaching, Germany
Laura Pacey - Product Director at McGraw Hill, Open University Press, UK
Magdalena Mook - President at ICF, International Coaching Federation, US
Marva Sadler - CEO at WBECS at coaching.com, US
Dr Michel Moral - Cross Cultural Executive Coaching & Supervision, France
Mireille Westerhuijs - Career & Strength through setback coaching, The Netherlands
Dr Nicky Terblanche - Director of Coaching at Stellenbosch University, South Africa
Nobantu Mptolu - ICF MCC Executive Coach, Kenya, Africa
Dr Paul Lawrence - Principal at Centre for Coaching in Organisations (CCO), Australia
Peter Tomazic - CEO at Swarco GmbH, Austria
Randa BR - Founder of L’audace d’être soi, France
Dr Reinhard Stelter - Professor of Coaching Psychology, University of Copenhagen, Denmark
Dr Riza Kadliar - President at EMCC Global, European Mentoring & Coaching Council
Sara Pongiluppi - Digital Detoxication & Executive Coaching
Sijtze de Roos - Editor in Chief of ANSE Journal /ANSE, The Netherlands
Solange Boasman - Secure Base Coaching, The Netherlands
Dr Tom Kolditz - Program Director at Doerr Institute for New Leaders / Rice University, US
Dr Trudi West - Leadership Development, Ashridge Business School at Hult, UK
Dr Uwe Böning - Managing Director at Böning Consult, Germany
Yannis Niebelschütz - Founder of CoachHub – Digital Coach Platform, Germany
Dr YongKwon Park - Department of Coaching, Namseoul University, South Korea
Petra Labenbacher - HR Director at Swarco Gmbh, Austria
Dr Mihyang Do - Department of Coaching, Namseoul University, South Korea
Claire Venetsanakou - Organizational Psychologist and ICF ACC, Greece
Walter Esser - Founder of eusoftskills, Executive Coach and HR Consultant, UK
Take a sneak peek of the documentary here...
Trailer 1
What is the weather of coaching on the horizon?
Trailer 2
What is the weather of change leadership on the horizon?
Trailer 3
What is the weather for coaches on the horizon?
Trailer 4
What is the weather of learning inside and outside organizations on the horizon?
Trailer 5
What is the weather of innovation in coaching on the horizon?
Trailer 6
What is the weather of societal pressures on coaching on the horizon?
Trailer 7
Quo vadis: What is the weather of coach development on the horizon?
Trailer 8
What is the weather of the art & craft of coaching on the horizon?
Trailer 9
What is the weather of empowerment through coaching on the horizon?
Here's everything you're
going to get when youdonate now!
donate now!
Access to The Light And Shadow Of Coaching Documentary
Learn how to master the art of working with the light and shadow of coaching while making a HUGE impact in the community
Private Contributors And Donors Community
Network with the experts in the documentary and fellow donors. Ask, learn and discuss anything about the coaching industry
Project Updates And Roadmap
Get the latest details about this non-profit project and actually see your donations making a change
Donors Certificate
This is us showing our appreciation and gratitude while giving you the opportunity of giving more support by simply sharing this to your network
What others are saying
about this project...
Here's more...
Carla Jansen van Rosendaal
Paul Crick
Pranay Khajuriya
James Cook
Jeff Ramos
Meera Jhogasundram
Yash Mehra
Michael Tichelmann
Dev Khajuriya
Edward Ngaira
Tünde Erdös
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