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Shining the Light on our Coaching Industry by Exploring its Shadow

(Watch as coaches, scholars, leaders, educators, and professional bodies reflect coaching in novel ways you cannot access elsewhere)

Part 1 Released on April 30, 2022

Part 2 Released on July 1, 2022

The first ever documentary on coaching: How come no one is addressing the two sides of the coin?

As a coach, you know the impact that being able to bring out the best in others can have. You know what it can do for an organization. But how much do you really know about the coaching industry? What are not just trends but undercurrents and how come? What do your colleagues struggle with in their practice and business? Have you ever wondered if there’s anything else that we can do to make coaching even more powerful as a growth tool?

With the documentary on The Light and Shadow of Coaching, you’ll not only have an opportunity to gain some in-depth understanding about the coaching industry, but you’ll get to improve your own coaching skills and contribute to an awesome social impact cause through coaching at the same time!

The documentary explores the latest coaching trends. Most importantly, it explores what drives those trends, unfolds some additional benefits and unaddressed limitations of coaching – in organizational and leadership as well as new work settings and beyond.

This is purely a non-for-profit venture... 100% of your donations will be used to fund a program that will train 66,000 women in Kenya to be coaches.

In a collaborative effort with MaMa Organization, our aim is to set up a comprehensive and multi-level coach training program for women to support them in becoming more entrepreneurial in their communities.

This social impact project is about women’s longevity in Kenya. It is about driving social impact through coaching and training women to be coaches themselves. This is a unique framework we offer for how to democratize coaching. With your donations, we will put in place the coach training that is required to reach roughly 66,000 women – women at MaMa who want to engage in life more sustainably and in a more dignified way than they feel they are now.

By watching and
donating now, you'll get:

 Access to The Light And Shadow Of Coaching Documentary

 Private Contributors And Donors Community

 Project Updates And Roadmap

 Donors Certificate

Who's behind this cause and what's the story behind it?

Hi, I'm Tünde Erdös and I have been a full time executive coach for more than 15 years now.

Last year, during one of the darkest days in my life, a fellow coach who saw me speaking on stage asked me if I’d be happy to help her with her dream of setting up a coach training program in her home country: Kenya.

She mentioned that there were many women that would need coaching skills to become more empowered in their villages – for them to be more entrepreneurial.
I saw this as an opportunity to engage more fully in life towards healing, and I said YES! BUT … I knew that without a solid budget, no one would come to train those women in Kenya.

And then I had an idea. I have a rich network of great people I met on my long journey of researching coaching. Why don’t I produce a documentary on coaching to source the budget needed for this project?

As my own journey is one of successes and failures, I wanted the documentary to not only show the light but also the shadow side of coaching.

And so, the coach practitioners and scholars I interviewed felt inspired to be part of what they said was a worthwhile and beautiful initiative to explore coaching more deeply and more transparently at the same time.
I saw this as an opportunity to engage more fully in life towards healing, and I said YES! BUT … I knew that without a solid budget, no one would come to train those women in Kenya.

And then I had an idea. I have a rich network of great people I met on my long journey of researching coaching. Why don’t I produce a documentary on coaching to source the budget needed for this project?

As my own journey is one of successes and failures, I wanted the documentary to not only show the light but also the shadow side of coaching.

And so, the coach practitioners and scholars I interviewed felt inspired to be part of what they said was a worthwhile and beautiful initiative to explore coaching more deeply and more transparently at the same time.

The result? We manage to produce a fundraiser that gives tons of value to those that watch it.

We’ve got 39 contributors addressing both the pain and pleasure sides of our coaching industry. All in one: The Light and Shadow of Coaching.

Who are the contributors involved?

 Abdullah Alyahya - Founder of Octarium Est. & ICF PCC, Saudi Arabia
 Dr Antoinette Braks - Founder of StageSHIFT Coaching Community, Ireland
 Barbara Asimakopoulou - Founder of ICF accredited HRE Coach Training Program, Greece
 Dr Claartje van Sijl - Coaching PhD candidates and academia, The Netherlands
 Claire Pedrick - ICF MCC and Author of Simplifying Coaching, UK
 Prof David Clutterbuck – Founder of Coaching and Mentoring International
 Dr Diana Collett - Political Pod for Coaching Climate Alliance, ICF PCC
 Hannelore Bettenhäuser - Wingwave & Transgenerational Coaching & Coach Trainer, Germany
 Dr Hélène Seiler - Executive Coach / Lecturer at University of Texas, US
 Dr Ilze Lansdell-Zandvoort - Organizational Development, Ashridge Business School at Hult, UK
 Irene Ricotta - Founder of Vision Coaching, Sicily, Italy
 Dr Jeff Hull - Executive Director at Institute of Coaching, Harvard Medical School, US
 Karen Cappello - Coach Business Developer, ICF MCC, US
 Karin C. Schmidt - Wingwave & Transgenerational Coaching, Germany
 Laura Pacey - Product Director at McGraw Hill, Open University Press, UK
 Magdalena Mook - President at ICF, International Coaching Federation, US
 Marva Sadler - CEO at WBECS at coaching.com, US
 Dr Michel Moral - Cross Cultural Executive Coaching & Supervision, France
 Mireille Westerhuijs - Career & Strength through setback coaching, The Netherlands
 Dr Nicky Terblanche - Director of Coaching at Stellenbosch University, South Africa
 Nobantu Mptolu - ICF MCC Executive Coach, Kenya, Africa
 Dr Paul Lawrence - Principal at Centre for Coaching in Organisations (CCO), Australia
 Peter Tomazic - CEO at Swarco GmbH, Austria
 Randa BR - Founder of L’audace d’être soi, France
 Dr Reinhard Stelter - Professor of Coaching Psychology, University of Copenhagen, Denmark
 Dr Riza Kadliar - President at EMCC Global, European Mentoring & Coaching Council
 Sara Pongiluppi - Digital Detoxication & Executive Coaching
 Sijtze de Roos - Editor in Chief of ANSE Journal /ANSE, The Netherlands
 Solange Boasman - Secure Base Coaching, The Netherlands
 Dr Tom Kolditz - Program Director at Doerr Institute for New Leaders / Rice University, US
 Dr Trudi West - Leadership Development, Ashridge Business School at Hult, UK
 Dr Uwe Böning - Managing Director at Böning Consult, Germany
 Yannis Niebelschütz - Founder of CoachHub – Digital Coach Platform, Germany
 Dr YongKwon Park - Department of Coaching, Namseoul University, South Korea
 Petra Labenbacher - HR Director at Swarco Gmbh, Austria
 Dr Mihyang Do - Department of Coaching, Namseoul University, South Korea
 Claire Venetsanakou - Organizational Psychologist and ICF ACC, Greece
 Walter Esser - Founder of eusoftskills, Executive Coach and HR Consultant, UK

Take a sneak peek of the documentary here...

Trailer 1
What is the weather of coaching on the horizon?
Trailer 2
What is the weather of change leadership on the horizon?
Trailer 3
What is the weather for coaches on the horizon?
Trailer 4
What is the weather of learning inside and outside organizations on the horizon?
Trailer 5
What is the weather of innovation in coaching on the horizon?
Trailer 6
What is the weather of societal pressures on coaching on the horizon?
Trailer 7
Quo vadis: What is the weather of coach development on the horizon?
Trailer 8
What is the weather of the art & craft of coaching on the horizon?
Trailer 9
What is the weather of empowerment through coaching on the horizon?

Here's everything you're
going to get when you
donate now!

Access to The Light And Shadow Of Coaching Documentary

Learn how to master the art of working with the light and shadow of coaching while making a HUGE impact in the community
Private Contributors And Donors Community

Network with the experts in the documentary and fellow donors. Ask, learn and discuss anything about the coaching industry
Project Updates And Roadmap


Get the latest details about this non-profit project and actually see your donations making a change
Donors Certificate


This is us showing our appreciation and gratitude while giving you the opportunity of giving more support by simply sharing this to your network

What others are saying
about this project...

Here's more...

Carla Jansen van Rosendaal
Paul Crick
Pranay Khajuriya
James Cook
Jeff Ramos
Meera Jhogasundram
Yash Mehra
Michael Tichelmann
Dev Khajuriya
Edward Ngaira
Tünde Erdös
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